«The European Capital of Culture is an
annual mega-event, which can be a good way of challenging and engaging local
citizens, generating feelings of common citizenship. Besides, it is an ideal
opportunity to promote the restructuring of the hosting urban space. However,
the success of, both, the organization and the city that hosts the cultural
event, depend on the commitment of residents towards it and of the consistency
of the tourism attractions and activities supplied, and of the capacity of
anticipating and monitoring the evolution of the tourists` preferences. The
present study aims to assess the intention to participate and the impacts
perceived by residents of Guimarães (northwest of Portugal) of the hosting of one
of the 2012 European Capitals of Culture (2012 ECOC) in the ex-ante period (the
year of 2011). Through a convenience sample of 510 surveys applied to the local
population, complemented by semi-structured interviews to local and regional
actors, conducted between October and December 2011, we tried to identify some
of these potential impacts. According to the results we got, only 42.4% of
residents had a reasonable prior knowledge of the mega-event and, with regard
to participation, only 14.9% intended to participate. Compared to the study of
Melville et al. (2010), referred to the Liverpool
2008 ECOC, we believe it is useful to retain that 57% of the population had a
prior reasonable knowledge about the mega-event.»
Paula
Remoaldo
J. Cadima
Ribeiro
Mécia Mota
(título e resumo de comunicação a apresentar no 53rd ERSA Congress, a decorrer em Palermo, Itália, de 27 a 31 de Agosto de 2013)
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